The Left to Right Movement, #L2R on Twitter

The Left to Right Movement is coming to a business, nonprofit, event or political campaign near you. Like a reality show, but real. We feature real owners and managers, real marketing challenges and opportunities, real budgets, real target audiences, real solutions you can implement for yourself.

Our challenge in every “show” is to move audiences left to right, from awareness, to interest, trial, increased frequency and spend, all the way to advocacy.

Next?

Our Left to Right gang just spent the last 6 weeks moving the meter on Social Web Week CT.

Seems almost quaint to look back to Wed, May 27 when we first hatched the idea and organizational plan, named it Social Web (vs. Social Media) Week, hashtagged #swCT, to the crowds we drew and grew at Bru every Wednesday without fail, to the week finally coming through and seeing vision turn into action into impact - not just attendance, but the sheer energy of all 30 events in 7 days, and now the spillover and sustainability that tells us, confirms to us we have indeed started a movement. Whew!

Today we’re back at Bru to follow up on 2 #swCT items:

  • Politics. We’ve been approached by 2 candidates - one for US Senate, the other for US Congress - both attendees of our #swCT Tuesday foray into Campaign 2.0 about doing L2R for their respective campaigns. We talked about the long-tail economics that’s worked so well in biz and how it’s a question of how, not if, it can be applied to political campaigns, very much in synch with our L2R groove. Is the Left to Right Movement coming to a political campaign near you? Stay tuned, or better yet join us!
  • Marketing for Marketers. We’re going to follow up on action items coming out of our #swCT Wednesday event, which drew marketers from all over CT, and their considerable energies. As one of us said, our #swCT gig easily outhustled and outnumbered a similar one they had in Internet Week NYC. Stay tuned, or better yet join us!

Today at Bru Cafe Noon to 1pm.

— 1 year ago