From James Grace, here’s the latest on Bru Café’s left to right movement.

One week ago this past Friday, Jaymes Grace of JaymesGrace.com sat with Bru Café owner Curtis Packer to discuss what had been happening with Bru and to find out what Curtis was interested in seeing happen going forward.

Lots of discoveries in that meeting. They spent most of three hours together. From that discussion, Jaymes Grace and Curtis agreed to include the “Culture of Bru” as a main focal point in it’s marketing. Bru has a strong connection to the New Haven community thru local art and music and the creators of such. It was decided that Bru’s marketing plan will include the new emphasis on available delivery Monday through Friday and bring in the cultural side for the evenings and weekend.

Also equally important, Jaymes discussed with Curtis the need for a consistent brand. The one thing Jaymes is insistent upon in marketing is “Don’t send a ransom note!” Do not make your marketing message look like it was cut and pasted from various magazines with no clear conveyance of how to find you. Curtis agreed and they right then and there decided on two logo’s. The Andy Warhol style color logo which can now be found on Bru’s new Fanpage and the black and white scroll for packaging and black and white printing.

Next up was a meeting with Bru’s co-owner, Bill Readey. Jaymes and Bill got together a few days later. By then Jaymes had put in place Bru’s Fanpage and linked it to their twitter and set-up a temporary new background on twitter. Jaymes also had begun inviting over friends from their profile page. As of this writing, 232 friends admit to liking BruCafe NewHaven. Bill shared with Jaymes ideas that he had, but did not have an opportunity to implement. Most were tied in with the music/cultural defined aspect of Bru. There also was a creative marketing piece that Bill had created that Jaymes agreed could find its way into Bru’s marketing plan.

Jaymes Grace is finishing up Bru’s marketing plan this week and will sit down with owners Curtis and Bill of Friday to discuss. Next week you will get to see what is in the marketing plan. One thing that is not in it is the extensive fax list that was left behind by the previous owners. Bill Readey who has been with Bru before it was Bru, confirmed that that list was too dated. So he and Jaymes agreed to scratch it and start again.

We all know it would be better to delete that old XL file or even worst – that list of email addresses or fax numbers that we’ve all accumulated about 5 years ago. None of whom you’ve even attempted to contact since before the advent of Twitter. And while we had the courage to hit delete if we could also empty out that old shoe box of business cards that you one day will never get around to. So kudos to Bru for the all around fresh approach.  See you next week.