The Left to Right Movement, #L2R on Twitter
The Left to Right Movement is coming to a business, nonprofit, event or political campaign near you. Like a reality show, but real. We feature real owners and managers, real marketing challenges and opportunities, real budgets, real target audiences, real solutions you can implement for yourself.

Our challenge in every “show” is to move audiences left to right, from awareness, to interest, trial, increased frequency and spend, all the way to advocacy.

2.1 #swCT On The Move

Seven days later, here are 7 things we know:

1. Social Web Week will be an annual CT event, hosted on a rotating basis in various cities.

2. The first annual Social Web Week CT will be in New Haven from Saturday, July 10 to Friday, July 16.

3. Social Web Week @ New Haven will feature an anchor theme/event each day, each a showcase of how social media and technologies are currently being used in various aspects of life in CT. Here are the daily themes:

  • Saturday kick-off with Food & Nightlife
  • Sunday Friends & Family
  • Monday Tech & Startups
  • Tuesday Sectors - Biz, Nonprofits, Media, Community
  • Wednesday Marketing
  • Thursday For a Cause
  • Friday wrap-up with Connecticut 

4. Social Web Week makes social media and technologies accessible to everyday people, by showcasing how they are currently being used for a diversity of everyday activities in CT.


5. Social Web Week is also about people - we will bring together those who are active in CT social media, from bloggers to Tweeps, so we can get to know each other and come to a better understanding how we can work together for a better CT.

6. We will use a dedicated blog (out shortly) and Twitter hashtag #swCT.

7. Among other targets, we want to draw national attention and media coverage from the New York Times.

To point #4, Social Web Week is really a natural extension of our vision for the Left to Right Movement: to make the social web more useful to people who run businesses, nonprofits, events, political campaigns and the like - by showing in a live reality show format how social media and technologies can be used to, as we say, move the meter.

Join us for office hours as we move Social Web Week left to right. Wed 06.02.2010 12-1 at Bru Cafe. This is Left to Right Movement Episode 2.1, finale slated for Wed 07.14.2010.

— 1 year ago
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