This is as real as reality show gets.

Halfway through office hour yesterday, somewhere between weekly update for Left to Right Movement 1.0 (Bru Cafe) and logistics for case study 2.0 (New Haven Symphony), timetables came up.

At the current pace of one episode per week, our 2.0 finale is headed for a date with the July 4th holidays. No way.

The finale has to happen the following week of July 5. Turns out New Haven hosts several social media happening that week, so much so that brilliant minds were starting to dub it “social web week”.

A vision was emerging of the whole (social web week) being more than the sum of its parts (disparate events all with social web components).

That’s when aha happened. Why not Social Web Week as case study 2.0? 1.0 was a business, 2.0 would be an event, 3.0 a nonprofit. Each a live showcase of how to move audiences left to right, each a serialized reality show of weekly episodes leading up to finale (Awareness & Engagement week 1; Trial & Acquisition week 2; Retention & Lifetime Value week 3; Advocacy week 4; entire Left to Right Movement, aka finale, week 5).

Timing looks exquisite. Summer is an “events”  zeitgeist, followed by Fall re-openings, just in time for the New Haven Symphony’s new season…

Social Web Week it is. The idea is to have anchor events each day - each event a showcase of various fixtures of the social web scene as they play into life in New Haven and CT. Stuff like #GoogleHaven, #Tweetcrawl, #pubcrawl, #pcCT, #Festival15, #BeerHere, and of course #L2R.

Join us for kick-off of Left to Right Movement 2.0 Social Web Week @ New Haven Wed, 06.02.2010 nn to 1:00 pm. Venue TBD. Go #swCT!