September 2010
1 post
Left to Right Targets U.S. Senate
Just when you thought all was quiet on the Left to Right front.
We’re happy to share that The Left to Right Movement is working with John Mertens for U.S. Senate 2010. John is running as an independent representing Connecticut. Giulia Gouge of SheSoSocial and Amy Desmarais and Andre Yap of Ripple100 are in the L2R team working with John and his volunteer corps. We met John during Social...
July 2010
1 post
Next?
Our Left to Right gang just spent the last 6 weeks moving the meter on Social Web Week CT.
Seems almost quaint to look back to Wed, May 27 when we first hatched the idea and organizational plan, named it Social Web (vs. Social Media) Week, hashtagged #swCT, to the crowds we drew and grew at Bru every Wednesday without fail, to the week finally coming through and seeing vision turn into action...
June 2010
10 posts
2.4 swCT Marketing Notes
Marketing is Ask & Offer. What are we asking you to do? What are we offering you so you’ll want to do it? Ask & Offer are key as we launch full-on into marketing Social Web Week CT July 10 to 16 in New Haven.
Ask & Offer is also key in understanding the ins and outs of the Left to Right Movement. A&O is very different depending on where you are left to right. With 23 days to...
WatchKey quesiton from @JoeCascio. Answers coming soon. What do you think? Feel free to chime in.
Watch60 minutes of #swCT planning distilled into 96 seconds.
WatchAldon explains PodcampCT, another kick-ass event we’ll be spotlighting for Social Web Week CT. Who can translate this: Let’s move #pcCT #L2R during #swCT!
WatchThe Left to Right Movement takes on Social Web Week CT. Next episode happening Wed 06.09 noon to 1 @BruCafe
WatchGiulia, better known as SheSoSocial, talks about one of Saturday’s kick-ass kick-off events for Social Web Week CT. In a word: yum!
WatchGood question, Sherry (aka Retail Goddess). Answers coming up in this week’s take on #swCT (Episode 2.2 of Left to Right Movement)!
WatchJack and Andre talk swCT in relation to GoogleHaven, a social web enabled community campaign to make New Haven Google’s choice as pilot city for 100x faster internet.
1.4 Bru Keeps Going Right
From James Grace, here’s the latest on Bru Café’s left to right movement. One week ago this past Friday, Jaymes Grace of JaymesGrace.com sat with Bru Café owner Curtis Packer to discuss what had been happening with Bru and to find out what Curtis was interested in seeing happen going forward. Lots of discoveries in that meeting. They spent most of three hours together. From that discussion,...
2.1 #swCT On The Move
Seven days later, here are 7 things we know: 1. Social Web Week will be an annual CT event, hosted on a rotating basis in various cities.
2. The first annual Social Web Week CT will be in New Haven from Saturday, July 10 to Friday, July 16.
3. Social Web Week @ New Haven will feature an anchor theme/event each day, each a showcase of how social media and technologies are currently being used in...
May 2010
5 posts
2.0 #swCT is Live!
This is as real as reality show gets.
Halfway through office hour yesterday, somewhere between weekly update for Left to Right Movement 1.0 (Bru Cafe) and logistics for case study 2.0 (New Haven Symphony), timetables came up.
At the current pace of one episode per week, our 2.0 finale is headed for a date with the July 4th holidays. No way. The finale has to happen the following week of July 5....
1.3 Bru Cafe Movements
Jaymes Grace and Paul Malafronte are leading our left to right charge with BruCafe! Good things happening as we reconvene for office hours as usual Wed 05.26.2010 @ noon - where else but at Bru.
Preview the exciting movements through Twitter #L2R, or join us live. With Bru on the move, we’ve already begun discussing our next case study - a nonprofit this time. Stay tuned, announcing soon.
1.2 Bru Cafe Recap
Left to Right Movement continues this Wed 05.19.2010 with office hours open to the public. We’re at Bru Cafe again starting 12NN, reviewing last week’s group dump. Goal is to submit a body of recommendations that owners Curtis and Bill can implement to move Bru’s takeout audiences left to right: Starting left with Awareness
Target office buildings within 7-minute walking...
1.1 Bru Cafe
Can we move this non-apologetic cafe & restaurant left to right? Join us Wed 05.12.2010 12:00 to 2:00 pm EST @ Bru Cafe. It’s lunch, reality show, and social media marketing you can implement, all rolled into one. Like many local businesses, Bru Cafe is braving a brutal recession as best it can. We’re sitting in with Bru owners Curtis Packer and Bill Readey, explore how...
The Left to Right Movement
The Left to Right Movement is coming to a business, nonprofit, event, or political campaign near you. Like a reality show, but real. We feature real owners and managers, real marketing challenges and opps, real budgets, real target audiences, real solutions you can implement for yourself.
Our challenge in every “show” is to move audiences left to right, from awareness to advocacy. Think about...